A flyer is one of the most common ways of
displaying a public product or service. This offline marketing tool is used
very frequently for its simple, clear and entertaining language; Therefore, despite
the emergence of new technologies, printing advertising brochures is still the
main method of reaching users.
Printing advertising brochures: the best
offline marketing strategy
Using physical materials to promote your brand
helps you establish a relationship of trust between the consumer and the business.
Users identify themselves with the logo, colors, messages, and letters;
Therefore, printing flyers is a good strategy to capture the attention of your
On the other hand, if you opt for companies
like Jennings Print you will be enjoying high quality flyers at the lowest
price. In the same way, this offline marketing strategy stands out because
these products can be easily distributed; Furthermore, by having an original
design they serve to convey the message in an attractive way.
Types of promotional brochures
Today, there is a wide variety of promotional
brochures; Below we show you the different types that there are.
According to the number of pages
Depending on the number of pages, advertising
brochures can be divided into:
Flyers: a sheet printed on one
or two sides. The format is usually rectangular or square; therefore, it is the
easiest and cheapest way to print advertising brochures.
Diptychs: folded in 2 parts;
that is, 4 pages.
Triptychs: folded in 3 parts; 6
Quadriptychs: folded in 4
parts; 8 pages.
Polyptychs: more than 4 bodies.
According to the folding
Depending on the type of folding, the booklets
can be divided:
In window: it is usually used
Accordion: two or more parallel
folds that open opposite each other. It is highly recommended for brochures
with many pages, although it is best if the paper has a low thickness.
In cylinder or envelope:
several pieces that fold over themselves.
Crossed: they can be printed on
one or two sides, but it is more difficult to organize all the content.
In addition, there are other types of
advertising brochures such as the ones shown below:
Pamphlets: eight boxes that
offer a great impact on the reader; therefore, they are very common in
Propaganda: the texts are very
short and concise; in addition, they are usually handed out.
Inserts: they are usually
located inside newspapers and include samples that serve to give greater
visibility to the brand and the product in question.
Advantages of digital printing at Jennings Print
If you are thinking of printing advertising
brochures digitally, Jennings Print is the best option; For this reason, we
show you some of the advantages that you will get when using these flyers.
Versatility: you can adapt them
to any business.
Economic: their low cost has
led them to become one of the most competitive tools in the sector.
Ease and speed: the best way to
quickly and effectively promote a company or product.
Flexibility: they allow you to
use offline marketing with the latest technological innovations; For example,
you can include QR codes that take users to your company's website.
Keys to create a perfect flyer
Do you want to create a perfect flyer and
don't know how? Here we give you the keys to not go unnoticed with your
Objective: you must know
exactly what your intention is when printing advertising brochures. This will
help you define your message and choose a certain design.
Style: it must represent your
company and show the image you want to convey to your customers.
Amount of information: it is
important to be clear and concise; Therefore, you must analyze what information
is important and which is dispensable.
Quality of the images: if you
are going to include photographs, they must be of quality.
Colors: it is best to opt for a
design in CMYK color mode.
Final finish: it must attract
attention so as not to go unnoticed.
Now that you've seen why, despite the passing of the years, flyers are still the best way to promote your brand, what are you waiting for to use this offline marketing strategy with your clients? You will be right for sure. Contact Jennings Print today!
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